In a move that will greatly expand its national coverage, bargain-priced retailer A.S. Watson Health & Beauty Benelux has announced that it will acquire all 50 Dirx Drugstores as well as an additional five locations being rolled out. All Dirx employees will join A.S. Watson. This acquisition is in line with the strategy of A.S. Watson, the parent company of Kruidvat and Trekpleister.
This transaction has been presented to the Netherlands Authority for Consumer and Market for approval and is subject to standard conditions. The acquisition price was not disclosed. The Dirx stores will continue under the store concepts of Kruidvat and Trekpleister once the transaction is completed.